An Edmonton company is going above and beyond to try to let consumers know where there food is coming from and how it’s made.
Meghan Dear is the founder and CEO or Localize, an Edmonton food labeling company that is working with grocers to put their new labels on store shelves.
Speaking on the Alberta Morning News, Dear says she came up with the idea because she felt there was a void when it came information consumers want on the food labels.
“As a shopper, I wanted to know where my food was coming from, especially when shopping in a grocery store,” said Dear. “So I decided that I would solve that problem by creating a shelf labeling program that told shoppers like me where my food was coming from.”
Dear says she’s not the only one who was eager for more information on food labels. She says a lot of companies only put just the government required information on labels.
“There’s more and more interest from the public for more context behind that kind of information and just more information in general. And so, finding avenues that that kind of information can be delivered is really important.”
The labels provide information such as where the food was produced and how sustainable it is.
“It’s really important that businesses like mine that are doing it to the highest standards; that we have an authentication process and we work directly with food producers to make sure information is accurate and timely.”
Dear says the Localize labels can typically be found near the price sticker on the shelves of participating stores. (djs)