A deal to keep the Canadian Finals Rodeo (CFR) in Edmonton has been reached and more has been revealed about a failed deal to move the event to Saskatchewan.
Canadian Pro Rodeo Association (CPRA) board adviser Jeff Robson spoke on the Alberta Morning News and said the deal to hold the CFR in Saskatoon was dramatically different than any deal with Edmonton and Northlands.
“That deal was largely revolved around an initiative internally in CPRA that we were going to produce our own event,” said Robson.
“We were going to go rent SaskTel Centre and we were going to try and produce an event. And, you know, CPRA, in my opinion, certainly not speaking on behalf of anybody else in the CPRA, but we don’t have the manpower nor the resources to produce an event of that magnitude.”
Robson said it made sense to continue with Northlands.
“To go back to a partnership arrangement where, you know, they have a marketing department, a sponsorship department, and really work together collaboratively on an arrangement seemed to make perfect sense.”
The CFR is now scheduled to run in Edmonton through 2019 with the 2016 edition being held from November 9 to 13. Edmonton has hosted the Canadian Finals Rodeo since 1974.