We’re still a few months away from the Edmonton Eskimos home opener, but the fans made an early appearance at Commonwealth Stadium Thursday.
The Esks were joined by about 250 fans to shoot the club’s new commercial campaign.
The new campaign is top secret, but marketing vice-president Rose Mary Phillip said they knew they wanted fans to be involved.
“Edmonton fans are top-notch and we are honoured to celebrate them as often as possible.”
— 630CHED (@630CHED) March 30, 2017
The call for extras was issued over social media last week and Lance and Roni Bourque knew they couldn’t miss out.
“We’ve been on TV a few times just because of the way we look,” Lance laughed, while decked out in his Esks gear, including a top hat and sunglasses.
“I was definitely going to show up for this. I wouldn’t miss it for anything.”
“I love the colours, I love the people, I love the atmosphere; I just love it all,” Roni said. “And I love my Eskimos!”
“It’s been really good to be in town, be with the guys on the team and see the fans come out,” quarterback Mike Reilly said. “I think they’ve really enjoyed it.”
“[The fans] brought enthusiasm, spontaneous fight-song sing-alongs and represented the green and gold from tip-to-toe in face paint, jerseys, pants and amazingly creative hats,” Phillip said. “We couldn’t ask for anything more.”
Steve Peddle has been a season ticket holder for his favourite CFL team for 20 years.
“I’ve become friends with a lot of the people here through the Eskimos. It’s great, I love it,” Peddle said.
“We’ve won 14 Grey Cups now, so when you have a winning team you have a lot of fans come out.”
The campaign will be launched closer to the beginning of the CFL season.
“It’s still a bit hush-hush at the moment, but we’re very proud to showcase the team and fans like never before,” Phillip said.
— Edmonton Eskimos (@EdmontonEsks) March 30, 2017
“I know when everything’s said and done and finished, the piece we put out is going to be really cool and I’m really excited for it,” Reilly said.
The Eskimos regular season starts in British Columbia against the BC Lions on June 24. The first home game at the Brick Field at Commonwealth Stadium sees the Montreal Alouettes come to town June 30.
630 CHED will once again bring you all the action with Morley Scott and Dave Campbell calling every game live.