In case someone hadn’t heard, for the first time in 11-years the Edmonton Oilers are back in the post-season.
Because of that stores like United Cycle have seen an increase in sales, traffic and excitement in anticipation of the Oilers playoff run.
Brand manager Kelly Hodgson said Friday they’ve been preparing for this to happen for months.
“In January, it became apparent that this might be a real possibility. We had discussions and the plans started back then, so we’re ready to go.”
The team announced this week that come the playoffs and beyond, the orange third jersey would replace the blue jersey as the teams home sweater.
Jersey sales reflect the shift, as Hodgson said the orange ones have been the most popular jersey colour this season.
“It outsold the white and the blue jersey combined easily; so, orange definitely seems to be the colour of choice, or the brand of the Oilers as they head into the playoffs.”
However, once the blue ones are gone, they’re gone for good.
“Obviously, being a retailer and in constant conversations with the NHL and our supplier, Reebok … we’d forecasted this to be what it is before it was actually announced,” Hodgson said. “So our inventory on white and blue jerseys, specifically blue, is right where we want it to be.”
Hodgson said that new merchandise is arriving daily because the playoff customer is different from a regular season customer.
“The Oilers customer through the season is usually the jersey and the t-shirt and the hat customer. The playoff Oilers customer is the tattoos, the flags, the wigs and all those other things that make this time of year so much fun.”
McDavid is obviously the number one selling jersey, but those with Talbot, Draisaitl or Nurse on the back have also been popular this season.