Runners were treated to a flat, straight raceway Sunday morning as they took part in the inaugural Edmonton High Street Mile.
The event was a one-mile run on 102 Avenue from around 139 Street to about 50 yards short of the junction with 124 Street, in the heart of High Street.
The idea for the event was to generate some buzz and foot traffic to the shops in the area that were affected by the 102 Avenue Bridge construction over Groat Road between 2014 and 2016.
Organizer Suzanne Morter told Global News, the event was a direct response to the construction.
“One of the local residents said you know what, we need to do something for the folks down there, bring a little bit more attention to the plight of small business.” said Morter. “Construction anyway causes some disruption, but for small businesses who don’t have the big box ability to advertise, we thought this would be a great opportunity for some attention.”
She said shop owners have been appreciative of the efforts to bring people back.
“It’s the moral support right and just getting the word out, and coming to visit these places. Anyone who comes down to High Street and 124 Street knows there’s so many eclectic little stores that are just absolute gems in this community.”
The event held a kids under 12 race, a 12 to 19-years old race, an open age group, a team race and two elite races; one for men and one for women.
Morter said most of the proceeds from the team race are going to the Canadian Paralympic foundation.
With files from Global News